Friday, October 26, 2007

Marketing Christianity

This age is blind to the realities of sin and hell. If you don't acknowledge them, then a Savior doesn't seem to be a big deal. No wonder people yawn at the idea of salvation. If Christianity is marketed as a parody of current culture ("I heart Jesus" or "Got Jesus?"), then there's nothing unique about our claims. Christianity can be seen as a kind of annoying hobby, and always a late adopter at that. Or if Christianity is sold as a self-help system ("your best life ever"), then anyone who is content with their own life has no incentive to check out the Christianized version.

Read the rest here.


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